To encourage you to buy their product, companies may try to elicit a certain emotion. This is known as the psychology of advertising.
Whether we realize it or not, we’re constantly surrounded by attempts to sway our thinking and persuade us to take certain actions. 카지노사이트
Where do these messages come from? Advertisements.
The commercials that air during our favorite tv shows or on the radio, the sponsored posts on our social media feeds, and the images we see in magazines or billboards are all types of ads we encounter daily. And each of these ads uses psychology to entice us to buy a company’s product or use its services.
So, how do they do it?
What is the psychology of advertising?
The average American is faced with as many as 10,000 ads every day. While that gives advertisers endless opportunities to get their products or services in front of our eyes, it can make it difficult to stand out from the crowd.
This is where psychology can give ads the edge they need to stay top of mind with consumers.
The psychology of advertising focuses on building empathy towards a product or service to help you become more inclined to buy or use it.
Research from 2021 suggests that the physical aspects of the ads we see — including people, images, and even colors — can influence how we relate to the ad itself. This, in turn, affects how we might feel about the brand or product behind the ad.
5 psychological techniques used in advertising
Advertising is centered around impacting our behaviors in order to get us to buy a particular product, use a specific service, or give to a certain cause. To do this, advertising professionals use a variety of psychological strategies and techniques to influence our preferences and opinions.
These strategies include: 바카라사이트
Using cute animals
Who hasn’t stopped scrolling their social media feeds to watch a cat video or look at a funny dog meme? Animals often bring about positive feelings, and advertisers know this.
Using animals in an ad may make us more likely to pay attention to what we’re seeing. It can also trigger warm or happy feelings, so that we associate the ad with positive messaging.
On the other side, seeing animals in distress can spur us to action. When we see homeless dogs or cats struggling, many of us are moved to donate time or money to help them find safe and loving homes.
Laughter can release endorphins — the hormones our brain releases to bring positive feelings — and make us feel happy. This is why many ads use funny situations or humor to communicate their message. If a commercial makes us laugh, we’re more likely to remember it — and the brand or product it featured.
Preying on fear
This technique can backfire if not used properly because fear can turn us away from a product or brand. However, using fear in a way that elicits excitement or calls us to action can be an effective marketing strategy.
For example, prescription drug medications utilize fear by sharing the dangers or side effects of certain illnesses. They then offer a solution through their medication, which may influence you to discuss this option with your doctor.
Many ads try to create a buzz by building hype around their product. This gets you excited about what you’re seeing, and this excitement then trickles over into how you think about the product or brand itself. 온라인카지
Think of amusement park commercials that show people having fun, riding roller coasters, and enjoying an activity-filled day. This creates excitement around the park and lets you believe that you can recreate this excitement if you visit.
Tugging on the heartstrings
While many ads are funny or exciting, some find ways to tug at your heart. This can be subtle, like showing a family spending quality time together over a certain brand’s food, or can be more direct, such as depicting people who need support after a disaster.
However they try to touch your heart and engage feelings of empathy, this technique can work by springing you to action. For instance, you might buy that brand of food the next time you plan a family dinner, or you might consider that charity when making an end-of-year donation.